Our Story

Love In The Moonlight was born to support and nurture women in their transformational journey into motherhood.

With the birth of a new baby, the focus shifts from caring for the mother to caring for the baby and women are often left feeling broken, overwhelmed and unsupported. With “up to 1 in 5 women experiencing anxiety and/or depression during pregnancy and/or after birth”¹, I was left feeling like we have to do better as a society.

It is for this reason that I created Love In The Moonlight, a brand that focuses on the well-being of new mothers through the love-language of gifts.

Our Purpose

We aim to normalise gift giving to new Mothers when a baby is born, rather than just buying something for the baby. By nurturing mothers as they recover from birth and undergo the transformation into motherhood - we help to build up their strength, power, love and light to better nurture their babies.

We only offer gifts that are thoughtful, useful, beautiful, environmentally-conscious and mama-approved. We only partner with brands who align with our ethos - caring deeply and whole-heartedly about the wellbeing of mothers, their babies and our natural environment. Learn more about Perinatal Anxiety and Depression.

With Love Always, Avril xx

Mother + Founder of Love In The Moonlight

Our Brand Values

Mama-Approved

We will never promote anything to our customers that we wouldn’t use ourselves during pregnancy and postpartum

We only offer a limited number of brands as we only offer the best products available for maximum customer satisfaction. All of our products have been tested by mothers.

Eco-Responsible

At Love In The Moonlight, we take our environmental responsibilities seriously.

We are working diligently to limit our impact on the earth by reducing, reusing and recycling - and continually assessing our options for improvement.

Whilst we cannot control how environmentally conscious our suppliers are, we can choose WHO our suppliers are. So we only choose suppliers with a similar environmental and ethical ethos to us. It is also a requirement that all our suppliers are cruelty-free.